TRIA TAPROOM INTRODUCES CROWLERS™
The pioneering all-draft beer bar will offer their draft beers in 32-oz. cans to go for the first time, instantly transforming them into one of Philadelphia’s best “bottle shops”
Beginning on Thursday, February 1, Tria Taproom will offer Crowlers™: filled-to-order, recyclable 32-oz. cans of craft beer from any of their draft beer lines. A cross between a can and a growler, Crowlers™ are single-use aluminum beer cans perfect for bringing home two pints of a favorite beer, many of which are only sold in kegs and therefore unavailable to go anywhere else in Philadelphia (click for hi-res image of Taproom’s custom-designed Crowler™ cans).
To celebrate the debut of Crowlers™, Tria Taproom encourages fans to visit ahead of the big game this weekend for 33% off Crowlers™ from Philadelphia’s “underdog” breweries – that is, those that have been in operation for two years or less. The offerings will include:
- Highway Manor “The Underdog” (Sour Saison double dry-hopped with Lemon Drop hops, green in color to celebrate the Eagles trip to the big game) $21 $14
- Wissahickon “Hail Mary” (American IPA hopped with Warrior, Citra and Simcoe hops; the brewery’s fastest-selling IPA since its August debut) $13 $8.50
- Brewery ARS “Spirit Speak” (Saison spiced with lemongrass and coriander) $18 $12
- Urban Village “Sofa King” (New England-style IPA) $13 $8.50
- Brewery Techne “Notorious F.I.G.” (Fig Sour) $20 $13
- Roy Pitz “Best Blonde” (Golden Lager made with entirely German ingredients) $12 $8
“We’re proud of our diverse, ever-evolving draft list, and with our new Crowlers™, our guests will be able to enjoy rare and exciting beers from top domestic and international breweries to go, as well,” says owner Jon Myerow. “From hard-to-find local offerings to top-notch Belgians – and everything in between! – this is a way for guests to ‘shop’ our beer list and bring home their favorites.”
All of Tria Taproom’s beers will be available in Crowlers™ for as long as the kegs last; offerings change frequently, and guests can always check out their current draft list, including how much of each keg remains in real time, online at http://tria.bevchek.com/menu. Special tappings, which will be known as Crappy Hours, will be announced via email (click to subscribe) and social media (@triataproom), and will feature discounts on select kegs, available only while supplies last. Guests can stop by Tria Taproom to purchase Crowlers™ to go, and either stay for a pint and a meal or hit the road, bringing their favorite beers with them in convenient, single-use packaging.
About Tria Taproom…Tria Taproom serves lunch and dinner daily beginning at 12 noon, and offers a popular weekend “Kegs and Eggs” Brunch on Saturdays and Sundays beginning at 11 a.m. Their “What’s Good” Happy Hour highlights six craft-on-draft beverages starting at just $4 each Monday through Thursday from 5 p.m. until 7 p.m., and their Cocktail Hour includes their four craft-on-draft cocktails for just $9 each Monday through Thursday beginning at 10 p.m. The bar’s 40 draft lines make them one of the city’s best places to “think outside the bottle,” proudly pouring beers, wines, kombucha, ciders, cocktails and soft drinks exclusively on draft, complemented by a menu of fun, beer-friendly fare.